Real Simple’s Latest Magazine Is Shoppable, Thanks to Pinterest
The Pinterest and Real Simple initiative borrows the logic of retail media to improve attribution.
The Pinterest and Real Simple initiative borrows the logic of retail media to improve attribution.
Politico will use the captured data to improve its advertising and product strategies.
Publishers had already seen a $2 billion loss in ad revenue within Google's pilot version.
How to make your brand activations and creative marketing newsworthy.
Relevant content is more effective, but diverse data training remains a hurdle.
EXCLUSIVE: Pamela Drucker Mann has been with the media company for nearly two decades.
These honorees are crafting standout strategies and helping clients maximize their budgets.
Controversy over the lactation cookie campaign from Swehl highlights double standard for women's bodies.
GPT-4o is 'the end of prompting and beginning of conversations with AI models.'
The climate impact of social media ads has previously been measured by estimating impact using carbon calculators.
“It’s going to be a deepfake summer,” said Gartner vp analyst Nicole Greene.
The ADWEEK Audio Awards 2024 winners will be announced July 16.
COO Gita Rebbapragada on the strategic innovations driving the animation streamer's growth.
OpenAI's Preferred Publisher Program offers media companies licensing deals.
More-so than attention metrics, there is a bigger macro trend that could be affecting today's media investments.